
Joyful Book Marketing
with Julie Hedlund
Does the idea of promoting your book make you want to hide under your desk?
You’re not alone! But it doesn’t have to be scary or sleazy. In this webinar, we’ll ditch the “marketing musts” and focus on creative, joy-filled strategies that highlight your strengths and make marketing authentic, fun--and yes--joyful. By the end, you’ll see book marketing not as a chore, but as a natural extension of your creativity.
- What Book Promotion is NOT About
- What Book Promotion IS About
- Tools You Can Use
- Find What Works for YOU
- Moving the Needle on Sales
This webinar purchase includes access to the live session, extended replay period, and a handout.
Join us live on August 19, 2025, at 8pm ET/5pm PT!
Your Instructor

Julie Hedlund is an award-winning children's book author, the founder of the 12 x 12 Picture Book Writing Challenge, which boasts more than 1,700 members. She is a co-founder of Picture Book Summit, an annual online conference, and the co-creator (with Emma Walton Hamilton) of The Complete Picture Book Submissions System.
Julie's picture books include OVER, BEAR! UNDER, WHERE? (Philomel), MY LOVE FOR YOU IS THE SUN (Little Bahalia Publishing) and A TROOP IS A GROUP OF MONKEYS (Little Bahalia Publishing). Her Crystal Kite winning picture book biography SONG AFTER SONG: THE MUSICAL LIFE OF JULIE ANDREWS is available now.
Julie lives in Boulder, Colorado with her son and daughter and a whoodle who is high-maintenance enough to be considered a third child.
Course Curriculum
Frequently Asked Questions